July 20, 2016
Ever since BMW released its i8 concept and made it into a production car with the same outlook inside and out, BMW is getting pretty serious about their concepts. At the 2016 Geneva Motor Show, they release a new concept for what they have called “The next 100 years” and they are sticking to the design and feel of this concept for their upcoming models. To make their concepts a big deal in the automotive industry, they have opened latest state of the art concept center into Tokyo Bay, Japan. Their concept center being in Japan becomes very significant because of the country’s obsession with the technology of the future.
This immersive concept complex located in Tokyo Bay, built on the massive area of the 27,000-meter square and everything looks like it’s straight from a Sci-fi movie. In the main hall, all the legendary BMW models and Mini models are displayed in the showrooms. You can have exclusive space exhibitions and experience Virtual Reality. For the true die heart BMW fans, they will get to experience test drive of their favorite concepts and production cars, especially the ‘M’ models. If you tired from all the wandering, you can go grab a bite at a café of your choice inside the complex.
The concept center has their own web portal where you can reserve car of your choice and even take it outside the complex for a test drive under the supervision of the trainer.
Member of BMW’s Management Board for Sale and Marketing, Dr. Ian Robertson, said, “Not only can they see a range of our cars in a spectacular static environment, they can also get behind the wheel at experience both brands’ exceptional dynamic capabilities. This is far more than just a new showroom — it’s somewhere for customers and fans to enjoy BMW and Mini in an exciting and engaging bay.”
After ‘The Next 100 Year’ concepts from BMW, Mini, and Rolls-Royce, the BMW Group unveiled this facility which goes to show their interest in the concepts and the cars of the future. In 2017 models of the BMW Group we are definitely going to see the design cues from the concepts.